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PRISMS
AWARDS

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About the

PRISMS AWARDS

Welcome to the PRISMS Awards 2025 theme, The Human Factor.

"The Human Factor" reimagines PR through a lens of raw humanity.

Blurred, dynamic photography captures the fluidity of human connection, symbolising movement, adaptability, and the imperfect beauty of relationships.

Overlay text cuts through the chaos, mirroring how stories resonate in a noisy world.

The palette balances PRISA Royal Blue (trust, stability) and Yellow (energy, optimism), reflecting PR's dual role: strategic rigor and creative passion.

Together, these elements celebrate the people behind every campaign- reminding us that authenticity, empathy, and human-driven narratives are the ultimate prism for impactful communication.

CATEGORIES

Business to Business (B2B)

B2B Diversity & Inclusion Campaign
B2B Education & Training
B2B Products or Services
B2B Publishing, Internal Communications or PR
B2B Publishing - Custom Title
B2B Publishing - Trade Title
Corporate Communications
Crisis Management
Digital Reputation Management (Long-term)
Internal Stakeholder Engagement & Communication
Investor Relations
Thought Leadership Profiling
Reputation & Brand Management (Long-term)

Business to Consumer (B2C)

Agriculture, Fishing & Forestry
Beauty, Fashion & Lifestyle
Consumer PR for an existing product or service
Content Marketing/Brand Journalism
Corporate Communication (Business-to-Consumer)
CRM/Customer Loyalty Campaign
Education
Environmental, Renewable Energy and Technology
Financial
FMCG
Food & Beverage
Beverage (Alcohol)
Gaming & Virtual Reality
Healthcare & Related Industries
Industrial, Manufacturing & Resources
Launch of a New Product or Service
Professional Services
Property & Construction
Publishing - Consumer Titles
Radio As a Primary Tool
Reputation & Brand Management (Long-term)
Retail
Social Media As A Primary Tool
Sponsorship
Sport
Technology
Travel & Tourism
Digital Reputation Management (Long-term)

Special

The Human Factor
Arts & Entertainment
Communication Research
Community Relations
Corporate Citizenship
Digital Campaign
Event Management
Influencer Management
Institute Of Higher Learning (Impact Fundraising)
Institute Of Higher Learning (Higher Education Strategic Enrolment & Outreach)
SMARTGEN Student Campaign Of The Year
International Campaign
NGO/NPC Campaign
PR On A Shoe-String Budget
Public Affairs
Public Sector
Video Communication
Visual Communication

Individual

The Editor Of The Year
Best Public Relations Student Of The Year
Best Public Relation Intern Of The Year
Best Up And Coming Public Relations Professional
Best Public Relations Professional
Best Support Professional
Recognition In PR Leadership
Best Up And Coming Agency (SMME: 1-5 people less than three years trading)
Best Small Public Relations Conssultancy (Fewer than 15 people)
Best Mid Sized Public Relations Consultancy (16 to 39 people)
Best Large Public Relations Consultancy (40 and more people)
African Network Of The Year
2025 Indsutry Dedication Award (Formally Lifetime Achievement Award)