PRISMS 2026

Welcome to the

PRISMS Summit & Awards 2026

Buy Tickets Call to Entries

Africa's most prestigious celebration of excellence in public relations and strategic communication returns. The PRISMS Summit & Awards 2026 invites agencies, corporates, NGOs and government communicators to showcase work that doesn't just tell stories — but shapes the future.

About

PRISMS SUMMIT

& AWARDS 2026

Africa's Benchmark for PR Excellence

The PRISMS Summit & Awards 2026, presented by PRISA, continues to set the standard for strategic communication across the continent. Recognising innovation, ethical practice and measurable impact, the awards honour campaigns and professionals who are redefining the role of communication in business and society.

As Africa's communications landscape evolves, the PRISMS Summit & Awards 2026 remains a platform that brings the industry together — to learn, to celebrate, and to elevate the profession.

View Categories

2026's

Special Theme

Kaleidoscope

Patterns of Impact Across Past, Present & Future

A kaleidoscope doesn't change the pieces — it changes how each piece is seen.

In the same way, public relations reframes narratives, reshapes perspectives and reveals new possibilities. This year's theme reflects the powerful role communication plays in influencing systems, shaping meaning and contributing to sustainable development.

Kaleidoscope calls on PR professionals to bring together the fragments of our past, the urgency of our present, and the promise of our future — creating work that is both creatively bold and socially responsible.

From climate action and innovation to equality and governance, the PRISMS Summit & Awards 2026 celebrates communication that drives real, measurable impact.

Why Enter

The PRISMS Summit & Awards 2026 are more than recognition — they are a mark of excellence.

Entering positions your work among the best in Africa and demonstrates your ability to deliver strategic, creative and impactful communication.

Winning a PRISM signifies:

  • Industry-leading strategic thinking
  • Measurable business and societal impact
  • Creative excellence and innovation
  • Alignment with ethical and responsible communication

Browse

CATEGORIES

Business to Business (B2B)

B2B Diversity & Inclusion Campaign
B2B Education & Training
B2B Products or Services
B2B Publishing, Internal Communications or PR
B2B Publishing - Custom Title
B2B Publishing - Trade Title
Corporate Communications
Crisis Management
Digital Reputation Management (Long-term)
Internal Stakeholder Engagement & Communication
Investor Relations
Thought Leadership Profiling
Reputation & Brand Management (Long-term)

Business to Consumer (B2C)

Agriculture, Fishing & Forestry
Beauty, Fashion & Lifestyle
Consumer PR for an existing product or service
Content Marketing/Brand Journalism
Corporate Communication (Business-to-Consumer)
CRM/Customer Loyalty Campaign
Education
Environmental, Renewable Energy and Technology
Financial
FMCG
Food & Beverage
Beverage (Alcohol)
Gaming & Virtual Reality
Healthcare & Related Industries
Industrial, Manufacturing & Resources
Launch of a New Product or Service
Professional Services
Property & Construction
Publishing - Consumer Titles
Radio As a Primary Tool
Reputation & Brand Management (Long-term)
Retail
Social Media As A Primary Tool
Sponsorship
Sport
Technology
Travel & Tourism
Digital Reputation Management (Long-term)

Special

Kaleidoscope
Arts & Entertainment
Communication Research
Community Relations
Corporate Citizenship
Digital Campaign
Event Management
Influencer Management
Institute Of Higher Learning (Impact Fundraising)
Institute Of Higher Learning (Higher Education Strategic Enrolment & Outreach)
SMARTGEN Student Campaign Of The Year
International Campaign
NGO/NPC Campaign
PR On A Shoe-String Budget
Public Affairs
Public Sector
Video Communication
Visual Communication

Individual

The Editor Of The Year
Best Public Relations Student Of The Year
Best Public Relation Intern Of The Year
Best Up And Coming Public Relations Professional
Best Public Relations Professional
Best Support Professional
Recognition In PR Leadership
Best Up And Coming Agency (SMME: 1-5 people less than three years trading)
Best Small Public Relations Conssultancy (Fewer than 15 people)
Best Mid Sized Public Relations Consultancy (16 to 39 people)
Best Large Public Relations Consultancy (40 and more people)
African Network Of The Year
2025 Industry Dedication Award (Formerly Lifetime Achievement Award)

Ready to Enter?

Submit your best work and be recognised among Africa's leading communicators. Whether you're an agency, corporate, NGO or independent professional — this is your opportunity to showcase campaigns that make a difference.

Download Call for Entries

A Defining Moment for

African Communication

“Kaleidoscope speaks to a pivotal moment for Africa’s communications industry — reminding us that when we shift perspective, we unlock new patterns of possibility for the continent.”

The PRISMS Summit & Awards 2026 continue to unite the industry under shared standards, purpose and progress — strengthening the profession across Africa.