PRISMS are Africa's most sought after public relations and communication awards and are judged by over 67 judges alongside 10 dynamic young judges, as part of the PRISMS Young Voices initiative.

At the heart of Africa's vibrant creativity, where history intertwines with innovation, public relations practitioners from all spheres take up the communication torch and gather under the banner of "Ink" for this year's PRISMS Award Summit.

Embracing the spirit of our ancestors, we honour and celebrate the sacred tradition of storytelling, the transformative power of the written word and the painting of the right picture.

In our celebration of "Ink," we pay homage to the luminaries of the past whose strokes of genius adorned the canvas of history. From the legendary scribes of ancient civilizations to the Renaissance masters who dared to dream in colour, we draw inspiration from their legacy of artistic expression.

But "Ink" is more than a mere tribute to bygone eras. It is a rallying cry for the modern-day artisans and visionaries of Africa, who harness the unique tapestry of our continent's talent to shape the narratives of tomorrow. In our hands, communication becomes a canvas upon which we paint stories of resilience, diversity, and progress.